This project (like many creative assignments) started as a brainstorm. On a rainy day, I sat in my roommate's room for a few hours and just rambled off possible companies. We ended up getting quite a few ideas and I began putting them to paper. The result was a medley of random logos.
I then began to work on three ideas. The Taco Tuesday's, Bean mattresses, and Xavier's salon went on to this next level because I thought they'd allow for the most Illustrator possibilities. I started with the Xavier's Salon:
The main element of this one that I wanted to express was the clean and elegant nature of the salon. In addition I wanted to utilize the use of the scissors as a letter. I experimented with several different color choices and font types.
Taco Tuesdays was the one that I wanted to experiment with 3d rendering. I started with a flat image and made it 3d, from there, I knew what I had to do to clean it up and make it look nice.
This one originally started out as "Bed" because I thought the word bed looked like a bed and could make it interesting and multi-meaning. I used some vector manipulation and brush kits to achieve this look. The colors, however, continued to be a problem for me. I'm unable to find exactly the right combination of colors.
Here is the final result:
As you can see, I cleaned up and finalized the logos, resulting in what I thought was a set of pretty successful pieces. The Taco Tuesdays was able to finally become as bold and playful as I was hoping. I finally decided on a good color scheme for Bean and cleaned up the figure. And Xavier's salon took on a whole new, much cleaner look. Overall, I'm pretty proud of my work. I could definitely see these on an advertisement or a billboard. However, during our class critique, I began to feel a little less confident simply because everyone else's logos were far more elaborate. As a commercial designer, I understand that less is more and that's what I went for with these three designs. I do recognize though, that I could have come up with more complex ideas to really show what I know. Looks like this was yet another learning experience.
